Redefining sexy, Viktorija Rudenia is set to launch her debut collection of all day, any day lingerie and loungewear. Inspired by her personal belief that we should fall in love with our lingerie drawer and never sacrifice comfort to feel wonderful all day long, the focus is fit and feel with each step of design from fabric to final product created in house for irresistibly luxurious results. VR gets to the core of what sexy is for today's woman – being comfortable with her body, her sexuality and what she's wearing because those feeling good vibes shine through.

What's more, the London based brand is ethically handmade in the EU with a sustainable design practice. After years of experience and exposure to the damaging effects of fashion, Rudenia knew she could not turn a blind eye – if she wanted to continue with her passion she would have to make her own path with responsible, ethical choices at the heart of her brand. Using mindfully sourced materials, Viktorija Rudenia will be introducing innovative eco textiles to the world of lingerie. The company is careful about fabric waste management and in the future will recycle fabric waste into new yarns for production. Plus,10% of the company’s profit is donated to support local traditional women weavers in Peru helping them to establish sustainable independent craft businesses.
Highlights include playful patterns, delicate details and wonderfully soft organic peace silk. The debut collection is set to launch by the beginning of the new year.London will be available for purchase online and in select pop-up shops and retailers.

Why not wear gorgeous and comfortable lingerie all day long?

Viktorija Rudenia

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