FASHIONABLE PARISIAN FOOTWEAR THAT IS ECOLOGICALLY PRODUCED

Fashionable Parisian Footwear That Is Ecologically Produced

French footwear company Veja doesn’t just make shoes, they make statements. Using some of the greenest footwear materials on the planet – including wild Amazonian rubber, organic and fair-trade cotton, vegetable-tanned leather, and tilapia-skin waste – the shoes combine sustainability with modern, minimalist lines and an understated aesthetic that travels well even in rarified fashion circles. Launched in 2004 by a pair of then 25-year-olds, Veja is also keen to innovate, with the newest addition its collect, a Bottle mesh textile made from 100 percent post-consumer recycled plastic bottles. According to Veja, it takes about three plastic bottles to create a single pair of shoes.

Produced in Rio de Janeiro using high-performance machines from Toyota, B-Mesh now accounts for 30 percent of Veja’s current line. It’s a number that Sébastien Kopp, Veja’s co-founder, only expects to grow. Although the textile is roughly 10 times more expensive to manufacture, B-Mesh is flexible, waterproof, yet breathable—just what a running shoe calls for.

Veja’s next step is addressing its shoes’ end of life. “Right now, we’re working on applying a cradle-to-cradle model, where one product becomes another that becomes another that becomes another with a minimum energy footprint,” Kopp said. Take a look at their site for more shoe styles.

The post Fashionable Parisian Footwear That Is Ecologically Produced appeared first on Goldie Studio Blog.

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