Why Ethical Fashion Matters
For Fashion's Sake
At Goldie, we love fashion, but we refuse to let this passion destroy Mother Earth. Everything we do has the environment and the client in mind as we help individuals make ethical fashion choices. Our mission is to:
- Consume less without having to sacrifice style
- Enhance sustainable-fashion solutions for Earth-loving individuals
Walking the Talk
What started out as a way to provide Canada with more fashion options, has grown into a business based on sustainability.
This journey started when founder Francesca Abony stumbled upon a TED Talk featuring Eva Kruse, a pioneer in the sustainable fashion landscape. Learning that fashion is the second most polluting industry in the world, after oil, she realized everything she loved and admired had a dark side. Kruse’s words showed Abony that she had the power to create change. Even if it was just within her community, it was change she wanted to market.
Fast forward to today, Goldie’s clients often say they’ve changed their entire wardrobe thanks to us. They now understand where products come from, who’s making them, and what they are costing our environment.
Despite not knowing its original mission, Goldie continues to seek out specialty items, while remaining true to our commitment to sustainability. We now offer a range of services and hard-to-find luxury items.
Fast Fashion Facts
The industry produces more greenhouse gases than international flights and maritime shipping combined.
Fashion production is responsible for one-fifth of global water pollution, and a third of the microplastics in the oceans.
It takes up to 2,700 liters of water to make just one T-shirt — that’s equal to three years of drinking water for one person.
Only 20 percent of clothing is collected for reuse. The rest is incinerated or sent to landfills.
Most of our clothing is made with non-biodegradable fabrics, and will sit in landfills for up to 200 years.
By 2030, it’s estimated that the fashion industry will be worth $3.3 trillion, and will manufacture 102 million tons of clothing and shoes (equal to a half-million blue whales).
Most fashion companies often “greenwash” their sustainability, and even mislead consumers as a way to take advantage of eco-conscious trends.
A report shows that while the fashion industry is improving its sustainability efforts, it’s slowing them down. The industry improved by six points in 2018, but only improved by four points in 2019, while the industry’s growth overall is between 4 and 5 percent every year.